Privacy Policy

Last updated: September 2026

Homefront Standard ("we," "us") operates homefrontstandard.com and the First Line Summits program. This policy explains what information we collect, why we collect it, and what we do with it.

Information you give us

When you submit a form on this site, we collect the information you enter. That currently includes your first name, last name, email address, company or practice (optional), and any message you choose to write.

We ask for this so we can contact you about First Line Summits and related Homefront Standard programs. We do not sell this information.

Information collected automatically

Like most websites, we collect limited technical information when you visit, including your browser type, device, approximate location derived from your IP address, the pages you view, and the site or advertisement that referred you.

If you arrive through a link containing campaign tags, we store those tags in your browser for the duration of your session so we can understand which channels bring people to us. That information is cleared when you close your browser.

Cookies and advertising tools

We use the Meta Pixel, a tracking tool provided by Meta Platforms, Inc. It uses cookies to record visits to our site and actions such as submitting a form. We use it to measure how our advertising performs and to show relevant ads to people who have visited our site.

Meta may combine this information with data it already holds about you. Meta's handling of that data is governed by its own privacy policy, not ours. You can adjust how Meta uses your data through the ad settings in your Facebook or Instagram account, and you can limit cookies through your browser settings.

Who we share information with

We share information with service providers who help us operate:

• Salesforce — our customer relationship system, where form submissions are stored.
• Webflow — our website host, which also retains a copy of form submissions.
• Meta Platforms — for advertising measurement, as described above.

We may also disclose information if required by law, or in connection with a sale or transfer of the business. We do not sell your personal information to third parties.

How long we keep it

We keep the information you submit for as long as we are in contact with you about our programs, and afterward as needed for our records. You can ask us to delete it at any time.

Your choices

You can ask us to correct or delete the information we hold about you, ask what we have on file, or opt out of our emails at any time. Email us and we will take care of it. Every email we send also includes an unsubscribe link.

Depending on where you live, you may have additional rights under applicable privacy laws. We honor those requests regardless of where you are located.

Children

Our programs and this site are intended for adults. We do not knowingly collect information from anyone under 18.

Changes to this policy

We will update this page if our practices change, and we will revise the date at the top when we do.

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